The importance of data security in this incontrovertibly digital world is, by now, at the epicentre of any business strategy. General Data Protection Regulation changes have been confirmed in response and are due to come into effect in 2018, with the aim of modernising the current data protection directive. Most organisations that work in the EU, or those external to it that collect EU citizen data, will be included in adherence to the new regulations – with hefty financial penalties for those who do not conform.
This is (hopefully) old news to anyone handling consumer or respondent data. The ramifications of the changes are significant and the potential to get ‘caught out’ is a reality. In the July 2016 GPDR update for EphMRA Members, one of the Data Protection Principles noted as being reformed pertains to keeping personal data secure by ‘appropriate organizational and technical means’. With these new regulations set to operate with extraterritorial effect, it started us thinking about one of the most common shortcuts taken by researchers, analysts and consultants alike when processing multilingual data.